Bank of America has become the first-ever official bank partner of all 27 U.S. Soccer national teams and a founding-level partner of the National Training Center in Atlanta.
A Landmark Partnership
The historic collaboration between U.S. Soccer and Bank of America marks a groundbreaking and exciting new chapter in the growth and development of soccer across the United States. As the first-ever official bank partner for all 27 U.S. national teams, which includes both the senior men’s and women’s teams, this partnership represents one of the most significant and impactful long-term investments in U.S. Soccer’s illustrious history. This unprecedented alliance not only showcases the commitment of both organizations to the sport but also highlights the increasing importance of soccer in American culture and community.
In addition to this monumental partnership, Bank of America will also serve as a founding-level partner for the Arthur M. Blank U.S. Soccer National Training Center located in Atlanta, which is set to become a pivotal hub for elite player development and innovation. This state-of-the-art facility will provide cutting-edge resources and training opportunities aimed at nurturing future generations of soccer talent. This transformative alliance underscores a shared vision for elevating soccer’s prominence and expanding its impact on a national scale, fostering greater participation and support for the sport across the country. With this partnership, both U.S. Soccer and Bank of America aim to inspire a new wave of soccer enthusiasts and elevate the overall experience for fans and players alike.
Empowering Women and Communities Through Soccer
At the heart of this groundbreaking partnership lies the introduction of the innovative “SheInvests” program, a dynamic initiative meticulously designed to empower women investors and significantly promote financial literacy within the vibrant soccer community. This forward-thinking program not only reflects Bank of America’s deep commitment to advancing gender equality but also aims to foster meaningful opportunities for female leaders both within the realm of sports and in broader societal contexts.
In addition to the immediate benefits for women, the partnership aims to expand Bank of America’s community engagement through the universal language of soccer, harnessing the sport’s rapid growth and popularity in the U.S. to create and strengthen connections. It is a powerful opportunity to inspire and uplift underserved communities across the nation, providing them with resources and knowledge that can lead to financial stability and success. By leveraging the enthusiasm and passion surrounding soccer, the partnership seeks to create lasting impact, encouraging more women to take charge of their financial futures and become active participants in the investment landscape, while fostering a more inclusive environment in the world of sports and finance.
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Shared Vision and Commitment to Soccer’s Future
U.S. Soccer and Bank of America have joined forces with a shared vision to promote long-term growth for the sport of soccer in the United States. David Wright, who serves as U.S. Soccer’s Chief Commercial Officer, highlighted the significance of this partnership by emphasizing how it will strengthen various initiatives aimed at enhancing the game. This includes a strong focus on player development and a commitment to investing in female leadership within the sport.
In parallel, David Tyrie, the Chief Digital Officer and Chief Marketing Officer at Bank of America, underscored the vast economic and cultural opportunities that this collaboration presents. As soccer gains prominence in global sports—especially in the coming two years and beyond—this partnership positions both organizations to harness the momentum, ensuring they play an integral role in the sport’s evolution. Together, they are dedicated to fostering a thriving soccer community, advancing talent, and creating inspiring opportunities for future generations.
A Milestone for U.S. Soccer and Its Strategic Partners
This partnership is a significant milestone for U.S. Soccer, as it not only provides essential financial resources but also enhances critical areas such as coaching, infrastructure, and player development. By securing this collaboration, U.S. Soccer further solidifies its position as a leader in the competitive landscape of American sports.
With Bank of America joining U.S. Soccer’s impressive roster of 16 strategic partners, they become the ninth new addition to this esteemed group. This roster includes renowned brands such as Nike, Visa, Coca-Cola, and Marriott Bonvoy, each contributing to the growth and success of the federation.
As a leading financial institution with a rich legacy of innovation and influence, Bank of America brings valuable expertise and resources to the partnership. This collaboration will enable U.S. Soccer to enhance its programs and initiatives, creating a positive impact on the future of the sport. Together, they are committed to building a lasting legacy that will benefit generations of players and fans, fostering a vibrant soccer community in the United States.
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